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Circa 1980, I came in contact with a group of intensely motivated, musically-involved, artistic people who assisted in growing the concept of CENTRAL CONTROL, originally a personal project studio which sprang from a core concept involving multi-media experimentation. Musical ideas developed into multi-track recordings; slide shows were accompanied by original soundtracks; songs became music videos. Electronic images were transformed into photographic renderings and vice versa. Abstractions coalesced into motion pictures. Musical collaboration and a challenging partnership with guitarist and songwriter, James Seven, led to the birth of a new techno-synth duo and CENTRAL CONTROL became its name. It was perfect for a New York electronic music group of the 1980s whose videos appeared in art/performance venues and dance clubs from Manhattan to Long Island to Washington, DC. One in particular, Out of Dream, was featured in art museums coast to coast. Close association with electronic engineer and designer, Jan Hall, resulted in the development of the Synchrom, a custom built video color synthesizer that was used extensively in the art and music video works that followed. The Synchrom gave these projects a uniquely colorized look with a raw electronic edge. The
CENTRAL CONTROL name and logo came to represent group efforts as well
as my solo projects. During the early to mid-'80s, the following friends
and associates helped make many of the music and art videos possible: |
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James
Seven Jan Hall Joe Dee Frankie Quinn Richard Azar Tom Steinmann Tom Hoffman Carlos Ferreira Miriam Chaban Ferreira Grace Jay Dorfman Barbara Glover Buzz Freitag Kathy Freitag Joe Ferrara |
compositions
and guitars mentoring, video engineering percussion, drumloops audio engineering, drums mentoring, video editing bass synthesizer videography, support guest artist guest artist guest artist associate producer production assistant production assistant production assistant |
After entering the field of broadcast video production in the late '80s, I continued to use the CENTRAL CONTROL name/logo through the following decades to identify my video art works and commercial freelance projects. That original concept from 1980 lives on as CENTRAL CONTROL MEDIA. |
— Jim Serbent |