Circa 1980, I came in contact with a group of intensely motivated, musically-involved, artistic people who assisted in growing the concept of CENTRAL CONTROL, originally a personal project studio which sprang from a core concept involving multi-media experimentation. Musical ideas developed into multi-track recordings; slide shows were accompanied by original soundtracks; songs became music videos. Electronic images were transformed into photographic renderings and vice versa. Abstractions coalesced into motion pictures.
Musical collaboration and a challenging partnership with guitarist and songwriter, James Seven, led to the birth of a new techno-synth duo and CENTRAL CONTROL became its name. It was perfect for a New York electronic music group of the 1980s whose videos appeared in art/performance venues and dance clubs from Manhattan to Long Island to Washington, DC. One in particular, Out of Dream, was featured in art museums coast to coast.
Close association with electronic engineer and designer, Jan Hall, resulted in the development of the Synchrom, a custom built video color synthesizer that was used extensively in the art and music video works that followed. The Synchrom gave these projects a uniquely colorized look with a raw electronic edge.
CENTRAL CONTROL name and logo came to represent group efforts as well
as my solo projects. During the early to mid-'80s, the following friends
and associates helped make many of the music and art videos possible:
Miriam Chaban Ferreira
compositions and guitars
mentoring, video engineering
audio engineering, drums
mentoring, video editing
After entering the field of broadcast video production in the late '80s, I continued to use the CENTRAL CONTROL name/logo through the following decades to identify my video art works and commercial freelance projects. That original concept from 1980 lives on as CENTRAL CONTROL MEDIA.
— Jim Serbent